A weekly news bulletin and a companion podcast for readers and listeners across Bedford, Sackville, Dartmouth, the Halifax peninsula and Hammonds Plains, with three plainly priced ways for a local business to sit alongside the reporting.
Every placement below runs at the price shown, with no undisclosed add-on fees. The shape of each format — its length, its run and what you receive afterward — is fixed; the only thing that changes from one sponsor to the next is the story or business at the centre of it.
A 60-word sponsor note placed between features in our Sunday long-read newsletter, written to match its unhurried voice. Suits bookshops, galleries, language schools and cultural festivals around Bedford and the wider HRM.
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A three-minute conversational segment in our weekly culture-and-city podcast, in which the host speaks with someone from your organisation about work relevant to Basin and HRM listeners, clearly introduced as sponsored.
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Partnership credit across a four-part written feature series and its companion podcast episodes, with a sponsor introduction on each instalment and a dedicated partner page, spanning roughly six weeks.
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You write in or call about the format that fits — newsletter note, podcast segment or a feature partnership.
We confirm the story or subject sits comfortably beside our reporting and agree on the sponsored framing.
Copy is drafted or the segment is recorded, and you see it before it runs.
The placement runs on schedule and you receive the summary described for that format.
Residents and business owners across Bedford and the Halifax Regional Municipality who follow the Sunday newsletter or the weekly podcast.
Yes — every note and every segment is introduced as sponsored, in keeping with our editorial practice.
No. Copywriting support comes with the newsletter note, and the podcast segment includes a pre-interview and editing.
Yes — approval before release is part of the podcast segment and the feature partnership.
The newsletter note needs copy finalised by the Wednesday before its first Sunday run. Podcast segments are recorded roughly ten days ahead of release to leave room for a pre-interview and editing. Feature partnerships begin with a planning meeting in the first week and run across the six weeks that follow. None of this is rigid — write in and we will confirm dates against the current editorial calendar.
A 60-word note placed between features, written in our reflective voice, running in two consecutive Sunday editions with copywriting support and a summary of the open rate afterward.
It is a genuine three-minute conversation between our host and someone from your organisation, clearly labelled as sponsored rather than a scripted spot.
Institutions and established local brands comfortable sitting in an editorial context across a four-part series and its companion episodes.
We do not write news coverage to order, we do not promise a sales result from a placement, and we do not run unlabelled sponsor content. A placement sits beside our editorial work; it never replaces or influences it.
Quillwick is based in Bedford, Nova Scotia, and reports across the Halifax Regional Municipality — the map below marks our newsroom; the coverage panel further down names the communities our newsletter and podcast reach.
Our newsletter and podcast circulate across the Bedford Basin and the Halifax Regional Municipality, with particular readership in the following places:
If your customers live or work in any of these places, a Quillwick placement puts your name next to reporting they already read.