Placements
Each placement below is described in full — what it includes, who it tends to suit and what changes an estimate. Prices are fixed as shown; nothing here is negotiated up before booking.
The Sunday Marginalia Note
$175 CAD
This is a 60-word sponsor note placed between features in our Sunday long-read newsletter, written to match its unhurried, reflective tone rather than dropped in as a banner. It suits bookshops, galleries, language schools and cultural festivals whose customers are already the kind of person who reads a long-read on a Sunday morning — households around the Bedford Basin, Sackville and the Halifax peninsula, among others.
The note runs across two consecutive Sunday editions, giving readers a second look if they missed the first. Copywriting support is included, so you do not need a draft ready on day one — we will shape the sixty words with you. After the second edition closes, you receive a short open-rate summary for those two sends, so you know roughly how many subscribers opened the issue your note ran in.
What's included
- Two consecutive Sunday editions
- 60-word note, copywriting support
- Open-rate summary after the second edition
In Conversation Podcast Segment
$780 CAD
A three-minute conversational segment in our weekly culture and city podcast, in which the host speaks directly with someone from your organisation about work relevant to Basin and HRM listeners. It is clearly introduced as sponsored before it airs, and it stays a real conversation rather than a scripted read — best suited to organisations comfortable talking plainly about what they do.
We start with a short pre-interview so the host understands the shape of the conversation before recording. The segment is then edited for length and clarity, and you hear it before it is released — nothing airs without your sign-off. Thirty days after the episode goes live, we send a listen summary covering that window.
What's included
- Pre-interview and editing
- Your approval before release
- 30-day listen summary
- Clear sponsored introduction on air
Feature Series Partnership
$1,320 CAD
Partnership credit across a four-part written feature series and its companion podcast episodes, with a sponsor introduction appearing on each instalment. This is the deeper placement, designed for institutions and established local brands that are comfortable sitting inside an editorial project rather than a single note or spot, and want their name associated with the reporting over several weeks.
The series runs roughly six weeks from first planning meeting to the closing report. We start with one or two planning meetings to agree the subject and scope, then build a dedicated partner page that sits alongside the written instalments and episodes. At the close of the series you receive a readership and listening report summarising how the series performed across both the site and the podcast.
This is priced as a single project fee, not per instalment, and is best suited to sponsors planning ahead rather than booking on short notice.
What's included
- Four written instalments and companion episodes
- Sponsor introduction on each instalment
- Dedicated partner page
- Planning meetings and a closing report
